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Adobe Marketo Engage Architect Master Sample Questions (Q15-Q20):

NEW QUESTION # 15
A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage's form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)

A. Marketo Forms 2.0 JavaScript API
B. Marketo REST API Submit Form Endpoint
C. Marketo REST API Create Lead Endpoint
D. Marketo REST API Push Lead to Marketo Endpoint

Answer: A,B

NEW QUESTION # 16
A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

A. Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
B. Configure local program tokens to set UTM parameters
C. Configure program tokens for UTM parameters that have been inherited from a parent folder
D. Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
E. Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields
F. Configure Program Member Custom Fields to track the UTM parameters

Answer: C,D,F

NEW QUESTION # 17
A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

A. Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers
B. Create a new lead scoring model before hiring SDR reps
C. Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures
D. Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage

Answer: A

NEW QUESTION # 18
During an audit, it's found that workflows are causing system delays.
What should be your first step?

A. Remove low-priority workflows
B. Optimize existing workflows
C. Increase database capacity
D. Train the team on workflow creation

Answer: B

NEW QUESTION # 19
What factors should be included in a project's risk assessment? (Choose two)

A. Vendor pricing policies
B. Marketing asset approval times
C. Availability of skilled resources
D. Unclear stakeholder requirements

Answer: C,D

NEW QUESTION # 20
......

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Reliable AD0-E560 Braindumps Ppt | AD0-E560 Exam Reference

AD0-E560 Exam Reference & Valid Dumps AD0-E560 Files

Adobe Marketo Engage Architect Master Sample Questions (Q15-Q20):

Adobe's AD0-E560 Exam Questions Come with Realistic Practice and Accurate Answers

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